The DeNovo – Porsche Launch

Of all the ways to launch a new watch line, this must be the coolest way possible!
For 4 days, through 4 countries, covering 400Km a day at undisclosed top speeds, a convoy of 20 Porsche Carrera Cabriolets roared through the heart of Europe to celebrate the birth of our Swiss Made watch brand – DeNovo.

The Journey

The convoy started in Munich, Germany, and stormed through Autobahns and world renowned passes of the Alps from Switzerland to Italy. Every evening the drivers and the cars relaxed in Europe’s most luxurious hotels: Hotel Honegg in Luzern, the Intercontinental in Davos and the InterAlpen in Tirol where you drive your car directly into the lobby for check in.
The team drove through historical quaint European towns in a voyage to where the young DeNovo brand roots and origins – Italy and Switzerland. The breathtaking views of the Alps, combined with world renowned drives such as the Stelvio pass made this voyage a remarkable adventure. The voyage was covered exclusively by the Dupont Registry magazine, and fans of the brand from all over the world were able to spot and follow the convoy progress live on Facebook, twitter and Instagram.

Want to join our next Porsche trip?

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