Giacomo Soriani, Head Designer
All DeNovo watches are designed by Giacomo Soriani in his studio in Pesaro, Italy. Born in Pesaro in 1973, Giacomo Soriani is a designer, artist and goldsmith who passed most of his childhood cultivating his profound passion for drawing.
At a very young age, he started working as an illustrator in some of the most prestigious publishing houses in the world, earning various important acknowledgements.
Mastering New Technologies, Preserving Traditions
At the end of the 90″s, Soriani began working in the industrial design sector with a special focus on watch and jewelry design in which he continues to work today. He embraced many new technologies and is a master in CAD software, however he never let go of the art of drawing with a pencil and paper. To date, this is how he starts each and every new design – a plain paper and a pencil.
Today Soriani works in a wide range of disciplines, creating everything from: furniture, watches jewelry, glasses and firearms and more, for clients worldwide.
After Work
Soriani’s enjoys spending time at his country house, immersed in the heart of the Italian Apennines of the Marche region. There, in close contact with nature he experiments with new expressive forms, tapping into the core of his ideas. Soriani lives and works in Pesaro where he continues to develop his great passion for design.