A Brand is Born

After 3 years or research and development, countless hours on the drawing boards, computer screens and CNC machines, and many, many jars of coffee later – the DeNovo Swiss watch brand was launched in the most spectacular way. Twenty Porsche Carrera 911s Cabriolets roared through the heart of Europe. Paying tribute to the roots of the brand, the convoy drove from Italy to Switzerland, through some of the alps most scenic passes

Italian Design – Swiss Made

DeNovo brings you the best of both worlds – an upbeat, colorful and appealing Italian style and flare, assembled by world renowned Swiss watchmakers. With passion for fashion and patient attention to details, a DeNovo timepiece is a true collaboration of artisans and watch meisters.

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